So, you can thank Google for raising your online customers’ search expectations through the roof. The 900-lb. gorilla of Internet search delivers such quality results — in just tenths of a second, as the results page tells you – that online shoppers won’t settle for anything less than blindingly fast search results from the e-commerce sites they visit.
1.Are the results relevant?
2.Does your company have the resources required to run and maintain the site search?
3.Does the vendor give you control over the site search?
4. Will the vendor enable you to repurpose data from search?
5. Will the search solution constantly improve?
You may be working hard at SEO and paid search listings to draw visitors to your site, but if your site search function falls apart when they get there, they’ll waste no time in shopping elsewhere. One of our own surveys found that 73 percent of visitors will leave an e-commerce site within one to two minutes when they don’t find the products they’re looking for — and 36 percent would never bother returning to that site. As we move into the holidays, and the biggest shopping season of the year, you don’t want three-quarters of your shoppers leaving your site in 60 seconds because they can’t find the gifts they want.
