Robert Blaise

08 Sep, 2008

5 Burning Questions About E-Commerce Search Solutions

Posted by: Blaze In: Marketing

So, you can thank Google for raising your online  customers’ search expectations through the roof. The 900-lb. gorilla of Internet search  delivers such quality results — in just tenths of a second, as the results page tells you –  that online shoppers won’t settle for anything less than blindingly fast search results from the  e-commerce sites they visit.
1.Are the results relevant?
2.Does your company have the resources required to run and maintain the site search?
3.Does the vendor give you control over the site search?
4. Will the vendor enable you to repurpose data from search?
5. Will the search solution constantly improve?

You may be working hard at SEO and paid search listings to draw visitors to your site, but if your site search function falls apart when they get there, they’ll waste no time in shopping elsewhere. One of our own surveys found that 73 percent of visitors will leave an e-commerce site within one to two minutes when they don’t find the products they’re looking for — and 36 percent would never bother returning to that site. As we move into the holidays, and the biggest shopping season of the year, you don’t want three-quarters of your shoppers leaving your site in 60 seconds because they can’t find the gifts they want.

Tags:

3 Responses to "5 Burning Questions About E-Commerce Search Solutions"

1 | Blossom

November 9th, 2008 at 1:41 pm

Avatar

Well my website searchengine is quite good.

2 | Dexter

November 9th, 2008 at 1:42 pm

Avatar

There is a problem with my search engine….i really want it like to be as google ….but i know it never happens..lol

3 | Banister

November 9th, 2008 at 1:43 pm

Avatar

Yes my company have the resources required to run and maintain the site search.

Comment Form

Consulting

At this current time I am not available for any new consulting assignments however I would still love to hear from you so please feel free to drop me a line or post on the blog.