Robert Blaise

Opinion Matters

Adding product reviews to your help site can substantially help increase sales, convert more visitors help provide information to potential customers and increase customer satisfaction and loyalty.

According to JupiterResearch, more than 77% of online shoppers seek customer product reviews before making a purchase decision. To meet this demand, manufacturers are increasingly adding ratings and reviews to their branded eCommerce sites. For example, clients in the competitive consumer electronics vertical currently account for more than 75% of all U.S. sales.These manufacturers are highly successful at generating reviews on their branded sites, providing them with an extensive archive of user-generated content that can be used in direct and channel marketing efforts. Companies such as Amazon have leverage the power of the consumer review and translate that into a powerful confidence tool for potential buyers.

Tags: Marketing

Online Retail Spending Grows 1 Percent

Online retail spending in October grew by only 1 percent compared to October 2007, representing the lowest monthly growth rate since 2001, according to a report from comScore who began tracking ecommerce seven years ago. The report said that the softness in online retail spending was due in part by negative spending growth in households earning less than $50,000 a year.

“While rising prices remained consumers’ biggest concern in October, it’s clear that the increase in the country’s unemployment rate along with the shock of the financial market meltdown have had a negative impact on the psyche of the American consumer, and the effects were clearly felt in the online retail sector,” said comScore chairman, Gian Fulgoni.

“October represented the softest single-month of online retail growth on record, and we can only hope that the recent sharp drop in oil prices will cause a continued easing of inflation and a strengthening in consumer spending as we enter the critical holiday shopping season.” More