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Adam Ostrow, does an awesome job in this feature story that highlights 27 features that make Google Analytics best of breed. There is a lot of really good things that can be done with Google Analytics and chance are that you might not be able to implement them all in one shot so my suggestion would be to focuses on the features that can address your immediate site short comings. Check out the full list here
Tags: SEOIn this article Mike Dias Does an excellent job documenting 10 things that you can do to avoid the abandoned website.
1) Have a Detailed but Flexible Plan
2) Tailor Your Idea to a Budget You Have Available and Can Afford
3) Keep it Simple, Avoid the Complex
4) Profit is Good but You Need to Work First
5) Avoid the Doomsday Crowd
6) Choose Something That Interests You
7) Choose a Hosting Package That Meets Your Needs
Have a Website That is Easy to Update
9) Fresh Content is Constantly Required
10) Seek Out Similar Websites
To read the full details click here