Study: Social Media Marketing Good For eCommerce
Online retailers who haven’t embraced Facebook, Twitter, YouTube, and other social media sites had better get a move on if they don’t want to be left behind. New stats indicate that a whole lot of people have turned to these resources to satisfy some marketing needs.
WhitePaperSource surveyed about 900 marketers and found, “The overwhelming majority (88%) indicated they were employing social media for marketing purposes.” Which is impressive enough. What’s more, these marketers aren’t coming up empty-handed.
A report states, “The number-one benefit of social media marketing is gaining the all-important eyeball. A significant 81% of all marketers indicated that their social media efforts have generated exposure for their businesses. Improving traffic and growing lists was the second major benefit, followed by building new partnerships. An unexpected benefit was a rise in search engine rankings reported by more than half of participants.”
So there are really all sorts of ways in which social media marketing can work for online businesses.
It might be best to approach this matter with low expectations - don’t assume every person who follows you on Twitter to order 500 products - but considering that social media marketing is free by definition, eCommerce professionals should go for it.
Article by Doug Caverly