Robert Blaise

Find out how Googles New Seach Options Affect SEO

Google’s search options were designed to allow users to refine their searches. That means users will use these to weed out irrelevant results and better find what they’re looking for.

It also means that there is a whole new set of guidelines that search engine marketers will need to think about…or does it? Perhaps it’s just the same guidelines, only emphasized to the user more now, thereby making it more important than ever for marketers and web site owners to consider them.

5 Different Ways To Use T-Shirts as a Marketing Tool

T-shirts are more than just a fashion trend they have become political statements, quick comic relief from the random person passing you by and now increasingly have become great inexpensive marketing tools for your business. Here are 5 different ways you can effectively use T-shirts as a Marketing tool:

1. Charity events- Nothing spreads your message faster than a group of college kids outdoors doing some manual labor over the weekend with your companies name/logo plastered on their backs.

2. Print T-shirts for specific sales event- recently I went to one of the big box retail establishment and I saw most of the employees wearing a T-shirt that said “ask me about zero percent financing for the next 18 months. Without a doubt this marketing campaign worked because I can clearly remember what the T-shirt said and the offer that they were promoting.

3. Giveaways’- Lets face it we all enjoy getting something of value for free, so in exchange we don’t mind becoming a walking billboard for someone’s business. Personally speaking, I would estimate that 70% of my daily wardrobe consists of T-shirts and of that number 20% of them were acquired from some form of promotional events. So if we did the math I am promoting “company X” at least once per week! Not a bad trade off I would say.

4. Long lasting impressions. People just don’t throw away T-shirts. They might give them away, but they won’t take a t-shirt and just throw it in the trash like a flyer or business card. So with that in mind why not use T-shirts more effectively. Think of your message and then say it with a T-Shirt. It’s that simple.

5. Co-Branding- is still one of the best bangs for your buck marketing strategies. More and more companies are using Co-branding in traditional print, radio or TV. The same technique can be used with a T-shirt, printing up a few hundred T-Shirts while working in conjunction with another product or service can easily turn into a win-win situation for both brands in addition it is still very cost effective and an efficient means of viral marketing in today’s marketplace.

So if your in South Florida and your in the market for some tee-shirts to help promote your business check out the crew over at www.EnticinTees.com they provide great service, excellent value for the money and fast.

Tags: Marketing

Social Media Marketing Good For eCommerce

Article by Doug Caverly

Online retailers who haven’t embraced Facebook, Twitter, YouTube, and other social media sites had better get a move on if they don’t want to be left behind.  New stats indicate that a whole lot of people have turned to these resources to satisfy some marketing needs.

WhitePaperSource surveyed about 900 marketers and found, “The overwhelming majority (88%) indicated they were employing social media for marketing purposes.”  Which is impressive enough.  What’s more, these marketers aren’t coming up empty-handed.

A report states, “The number-one benefit of social media marketing is gaining the all-important eyeball.  A significant 81% of all marketers indicated that their social media efforts have generated exposure for their businesses.  Improving traffic and growing lists was the second major benefit, followed by building new partnerships.  An unexpected benefit was a rise in search engine rankings reported by more than half of participants.”

So there are really all sorts of ways in which social media marketing can work for online businesses.

It might be best to approach this matter with low expectations - don’t assume every person who follows you on Twitter to order 500 products - but considering that social media marketing is free by definition, eCommerce professionals should go for it.

Tags: Social Media

NightTline: Twitter and ABC Launch a Tweetable News Show

Article by Ben Parr

Twitter has rapidly become an invaluable tool for news outlets: news anchors are using Twitter constantly to ask questions and gather feedback from their audience, while CNN’s Breaking News account is the #2 most followed user on Twitter. But what ABC and Twitter are about to do tops our list for the boldest use of Twitter within traditional media.

So what’s ABC conjouring up? Well, its popular Nightline news program and anchors are going to host a weekly online news program that uses Twitter for debate and questions. It’s called NightTline. Yes, that’s Nightline with two Ts. The show airs its first episode this Wednesday at 12:30 p.m. EST.

According to ABC, the show will take on Nightline’s Face-Off model, which pits two opposing sides on an issue that an ABCNEWS anchor provides and moderates. It’s a model that causes a lot of heated debate and verbal exchanges, perfect for an easily-distracted online audience. The first question on NightTline? “Is torture ever acceptable?”

Twitter will be integral to the entire show. There will be a Twitter widget that allows viewers to chime in on the discussion or ask questions during the debate. The Nightline anchors will also use Pixel touchscreen technology to display and interact with the debate occurring on Twitter.

The show will air digitally on the Nightline website as well as ABC News Now, ABC’s digital distribution network. We’re very interested to see how much the show will rely on user participation via Twitter () for questions or responses to the debaters. This could a be very cool concept or this could fall flat on its face. We’ll just have to watch to find out.

Tags: Social Media

Facebook vs. the Fortune 500

By Steve Tobak

Do you think your company will need to transform its management practices in order to attract and motivate the Facebook Generation? Management expert Gary Hamel thinks so, and while he presents an interesting argument, I wouldn’t overhaul your entire corporate structure just yet.

Here’s the premise, the experience of growing up online will profoundly shape the workplace expectations of [Generation F]. If your company hopes to attract the most creative and energetic members of Gen F, it will need to understand these Internet-derived expectations, and then reinvent its management practices accordingly.

With that in mind, I compiled a list of 12 work-relevant characteristics of online life. These features of Web-based life are written into the social DNA of Generation F - and mostly missing from the managerial DNA of the average Fortune 500 company.

Having “grown up” in the tech industry, I’ve seen many aspects (but not all, mind you) of the “coming changes” Hamel refers to already in practice. They’re entrepreneurial characteristics that have been part of high-tech America for some time, brought to us by the likes of Cisco, Dell, Google, Intel, and Microsoft.

hese companies and they’re innovative entrepreneurs and managers have already been transforming the Fortune 500 for at least one generation, if not two. Moreover, the change has been and will continue to be more evolutionary than revolutionary. As such, I don’t see Gen F making or necessitating transformational changes to management practices; they’re already in progress.

Anyway, that’s what I think. Take a look at Hamel’s 12 characteristics and let us know what you think. Here’s a list, but the entire post is here: The Facebook Generation vs. the Fortune 500.

1. All ideas compete on an equal footing.
2. Contribution counts for more than credentials.
3. Hierarchies are natural, not prescribed.
4. Leaders serve rather than preside.
5. Tasks are chosen, not assigned.
6. Groups are self-defining and -organizing.
7. Resources get attracted, not allocated.
8. Power comes from sharing information, not hoarding it.
9. Opinions compound and decisions are peer-reviewed.
10. Users can veto most policy decisions.
11. Intrinsic rewards matter most.
12. Hackers are heroes.

Is Hamel right? Will the Facebook Generation transform corporate America, or is that work already in progress courtesy of the technology industry? And what do you think of these characteristics? While I believe some (1, 2, 8, 11) are positive and in progress, others (6, 9, 10, 12) are pretty radical.