Robert Blaise

According to JupiterResearch, more than 77% of online shoppers seek customer product reviews before making a purchase decision. To meet this demand, manufacturers are increasingly adding ratings and reviews to their branded eCommerce sites. For example, clients in the competitive consumer electronics vertical currently account for more than 75% of all U.S. sales.These manufacturers are highly successful at generating reviews on their branded sites, providing them with an extensive archive of user-generated content that can be used in direct and channel marketing efforts. Companies such as Amazon have leverage the power of the consumer review and translate that into a powerful confidence tool for potential buyers.

I found a great article on a few simple questions that you should ask yourself that might help you inporove sales on your website:

Are you thinking like your customer?

Are your prices, offers, and terms easy to understand?

Are your pictures your best salespeople, or are they duds?

Have you marketed your website today?

Is your site easy to navigate? Is it easy to buy your products online?

These common mistakes can ruin your computer or invite identity theft

1. Assuming Your Security Software Is Protecting You
2. Accessing an Account Through an Email Link
3. Using a Single Password for All Online Accounts
4. Downloading Free Software
5. Thinking Your Mac Shields You From All Risks
6. Clicking on a Pop-up Ad That Says Your PC Is Insecure
7. Shopping Online the Same Way You Do in Stores

Now find out what you can do to prevent these pitfalls

If you are asking this question, you must have heard of the magnificent open source ecommerce platform that makes it easy for manufacturers and buyers to meet each other’s requirements. Magento platform offers flexibility and control. Flexibility and control benefits both the products source and the consumer in many ways.

How is Magento eCommerce Platform beneficial to the storeowner?

Magento ecommerce platform offers an advanced catalog and shopping cart price rule system. It allows the storeowners to customize the storefront and all other features including pricing, colors options, and offers right in one screen.

How can I increase conversion on my product pages? How can I maximize my site search? Why isn’t anyone using my 800 number? These are some of the questions you need to ask yourself when trying to fill the gaps that your eCommerce website may have. In order to increase your revenue with the same amount of traffic, you’ll need to make a few changes to your existing content and/or design (nothing major, we promise!). In no particular order, here are 5 (relatively) easy fixes to increase revenue on your eCommerce site:

1. Create a “No Search Results” Page
2. Add a 3rd Party Trust Certificate to Your Site
3. Make Your 800 Number more Prominent
4. Make Your Store Policies a Global Setting
5. Add Contact Forms to Your Product Pages