So, you can thank Google for raising your online customers’ search expectations through the roof. The 900-lb. gorilla of Internet search delivers such quality results — in just tenths of a second, as the results page tells you — that online shoppers won’t settle for anything less than blindingly fast search results from thee-commerce sites they visit.
1.Are the results relevant?
2.Does your company have the resources required to run and maintain the site search?
3.Does the vendor give you control over the site search?
4. Will the vendor enable you to repurpose data from search?
5. Will the search solution constantly improve?
Have you ever been stumped in finding the right words to search for? Back when I was planning my wedding, I had a list of wedding songs in mind, but the problem was that I couldn’t remember any of the artist names or song titles. So I started typing into the Google search box parts of the lyrics that I did remember — and like magic, I saw suggestions with the artist name and song titles that I wanted! (I was opted-in to the keyword suggestions Google Labs experiment at the time). At that moment, I was so proud to be working on Google Suggest, a search feature that provides real-time suggestions while you search.
Today we’re excited because Google Suggest will be “graduating” from Labs and available by default on the Google.com homepage. Over the next week, we’ll be rolling this out so that more and more of you will start seeing a list of query suggestions when you start typing into the search box.