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Smarter shopping on smartphones

May 27th, 2009 | No Comments | Posted in Marketing, eCommerce

Currently available for IPhone or Android when when you type a product query on Google.com Product Search results nicely formatted for your phone. You can see online ratings, reviews, prices, and product details if you’re out and about, or just do some mobile web surfing from your couch. Not sure how this will effect you? Well simply said if your not showing up in Google search results then this will be an entire market that you are missing out on.

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5 Burning Questions About E-Commerce Search Solutions

September 8th, 2008 | 3 Comments | Posted in Marketing

So, you can thank Google for raising your online  customers’ search expectations through the roof. The 900-lb. gorilla of Internet search  delivers such quality results — in just tenths of a second, as the results page tells you –  that online shoppers won’t settle for anything less than blindingly fast search results from the  e-commerce sites they visit.
1.Are the results relevant?
2.Does your company have the resources required to run and maintain the site search?
3.Does the vendor give you control over the site search?
4. Will the vendor enable you to repurpose data from search?
5. Will the search solution constantly improve?

You may be working hard at SEO and paid search listings to draw visitors to your site, but if your site search function falls apart when they get there, they’ll waste no time in shopping elsewhere. One of our own surveys found that 73 percent of visitors will leave an e-commerce site within one to two minutes when they don’t find the products they’re looking for — and 36 percent would never bother returning to that site. As we move into the holidays, and the biggest shopping season of the year, you don’t want three-quarters of your shoppers leaving your site in 60 seconds because they can’t find the gifts they want.

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Google Suggest Changing Up Keyword Referrers

August 28th, 2008 | No Comments | Posted in Marketing

Have you ever been stumped in finding the right words to search for? Back when I was planning my wedding, I had a list of wedding songs in mind, but the problem was that I couldn’t remember any of the artist names or song titles. So I started typing into the Google search box parts of the lyrics that I did remember — and like magic, I saw suggestions with the artist name and song titles that I wanted! (I was opted-in to the keyword suggestions Google Labs experiment at the time). At that moment, I was so proud to be working on Google Suggest, a search feature that provides real-time suggestions while you search.

Today we’re excited because Google Suggest will be “graduating” from Labs and available by default on the Google.com homepage. Over the next week, we’ll be rolling this out so that more and more of you will start seeing a list of query suggestions when you start typing into the search box.

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