Robert Blaise

Local SEM firm WebVisible and Nielsen last year surveyed U.S. consumers about their local search behavior. There were some very interesting and striking findings. For example, 51% of users were doing category searches for local businesses without a geographic modifier. Today findings from a second wave of that survey were released. The second survey is broader and addresses a range of issues, including consumer attitudes toward advertising in general, use of the Internet vs. traditional media for local information, and offline purchase behavior.

Have you ever been stumped in finding the right words to search for? Back when I was planning my wedding, I had a list of wedding songs in mind, but the problem was that I couldn’t remember any of the artist names or song titles. So I started typing into the Google search box parts of the lyrics that I did remember — and like magic, I saw suggestions with the artist name and song titles that I wanted! (I was opted-in to the keyword suggestions Google Labs experiment at the time). At that moment, I was so proud to be working on Google Suggest, a search feature that provides real-time suggestions while you search.

Today we’re excited because Google Suggest will be “graduating” from Labs and available by default on the Google.com homepage. Over the next week, we’ll be rolling this out so that more and more of you will start seeing a list of query suggestions when you start typing into the search box.