Robert Blaise

Posts Tagged ‘Strategy

26 Aug, 2008

Elements of a Viral Marketing Strategy

Posted by: Blaze In: Marketing

Accept this fact. Some viral marketing strategies work better than others, and few work as well as the simple Hotmail.com strategy. But below are the six basic elements you hope to include in your strategy. A viral marketing strategy need not contain ALL these elements, but the more elements it embraces, the more powerful the results are likely to be. An effective viral marketing strategy:

1. Gives away products or services
2. Provides for effortless transfer to others
3. Scales easily from small to very large
4. Exploits common motivations and behaviors
5. Utilizes existing communication networks
6. Takes advantage of others’ resources

It would not be wrong for an online entrepreneur to think that an Ecommerce solution is the right answer as far as making their online business more profitable. In fact, many people that have used an Ecommerce solution have found their profits have swollen as a result of using such solutions, and their online businesses have also benefited more as a consequence of using different such solutions. However, it is still necessary that you become knowledgeable about what an Ecommerce solution can offer you and which features is worth laying emphasis on to make your business grow.

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At this current time I am not available for any new consulting assignments however I would still love to hear from you so please feel free to drop me a line or post on the blog.